This is a bit off topic from sales and business meetings, but what do you need when you make a sales visit?
Generally, what you need to bring with you are “materials”!
Company brochures, product catalogs, etc. are probably the main materials you will need.
How much of this information should I prepare?
There are many ways to go about it, such as submitting all of the materials available at the company, or first of all, only the company brochure and the main product catalogs.
I would change the materials to be submitted to new salespeople depending on the extent to which I could get them to listen to what I had to say.
If I could have a conversation with the client and felt that the conversation was “at least a little bit exciting,” I would submit the company brochure and product catalogs (almost all of them). I also submit proposal materials that are suited to that facility as proposal materials (several types of proposal materials are created for door-to-door sales).
If the sales person is not very receptive to my proposal, or if he or she is not willing to listen to me, I submit the company brochure and the main product catalogs (sometimes the materials are given to the person and put in the trash on the spot).
(I would give them the materials and they would put them in the trash right then and there.
Going back to the topic, how do you hand over the materials?
I think it is common to put them in an envelope and give them with your business card (or just the materials if you gave your business card first).
I used to put the materials on top of the envelope, depending on the situation.
The reason for this is that if you put the material in an envelope, it is likely to be stood up somewhere or placed on a desk.
If this is the case, there is almost no chance for the client to take it out of the envelope and look at it. However, by handing the materials without putting them in the envelope, we hope that the materials will be seen when they are placed on the desk.
If they catch your eye, the probability that they will look at the material increases dramatically, and the possibility of them becoming interested in it increases dramatically.
Since we are going to a place where we have no relationship with the customer, if the customer is even a little interested, even if there is no motive for purchase now, when the time comes to consider purchase, or when they remember that there was such-and-such a product! In new sales, this is how we accumulate such information.
In new sales, it is important to accumulate such things.
If you are not making as many sales as you would like, or if you are not making as many sales as you would like, it is almost always because you have not filled up your business meeting list.
The most important thing is to make a target list and start from the top of the list.
Sales is all about action. Those who have the ability to take action will fill up the business meeting list, and this will lead to sales.